Partner Event: Storytelling Beyond The Grid – Recharge Your Communications

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Name: Partner Event: Storytelling Beyond The Grid – Recharge Your Communications
Date: September 19, 2019
Time: 9:00 AM - 1:00 PM EDT
Event Description:
Do you feel like your brand communication has gotten stale, isn’t moving the needle for your business KPIs, or sounds really similar to your competitors? Or perhaps you’re not sure if your message resonates with your target audience. Join us for our second event in our ongoing E4 Communications Series, hosted by E4 member G&S Business Communications. We’ll use breakout workshop sessions, panel discussions and networking with storytelling experts to help you recharge your communications strategy and take your business to the next level. 9:00 – 9:30 Brief intro, refreshments, networking 9:30 – 10:15 1st breakout workshop and discussion - Recharging Your Audience - Nicholas Love, G&S Business Communications, Social Media Director - How to use social listening to identify loyalists and detractors, customize content for each audience and drive differentiation in a crowded marketplace. 10:30 – 10:40 break Sponsor Welcome: C4CS Sponsor Welcome: SELMARQ 10:40 – 11:25 2nd breakout workshop and discussion – Recharging Analytics – Liz Schroyer, G&S Business Communications, Digital Strategy Director - Lots of tactics, but are they working? How measurement helps refine communication strategy. 11:25 – 12:25 Lunch – Recharge Yo Self - Chris Martin, G&S Business Communications, VP of Creative - Sharing real industry hero stories that resonate with journalists and drive brand awareness and loyalty 12:25 – 1:00 Networking
G&S Communications
4242 Six Forks Rd Suite 1650
Raleigh, NC
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